CTS logo
ABOUT CTS

Built on decades of executive experience. Made to open markets.

One job: turning great technology into business in Brazil.

CTS was built by executives who have spent their careers building, selling, and scaling technology businesses — backed by a delivery partner executing in Brazil for more than 30 years.

30+Years of local delivery via Roost
6Priority sectors
3Audiences, one platform
1Point of accountability
WHAT WE STAND FOR

Six convictions behind everything we do.

We started CTS with a clear view of what holds great technology back in Brazil — and of what it takes to change that.

01

The technology is strong. The challenge is the market.

That gap is the reason CTS exists. We close it with commercial execution, local delivery, and a channel network — working as one.

02

We don’t open doors. We open markets.

Introductions are easy. We run the full commercial engine: positioning, executive access, pipeline, proposals, and contracts.

03

Curated, not crowded.

A focused portfolio means every partner gets real commercial attention — and every client gets technology that has been vetted.

04

One partner, accountable end to end.

CTS leads the relationship and Roost delivers on the ground. Clients never get caught between vendors.

05

Whoever owns the relationship, leads.

Clear account rules protect our channel partners. The channel is our primary route to market, never our competitor.

06

Measured by contracts signed and systems running.

Not by meetings held or decks presented. Results are the only metric that counts — for us and for our partners.

WHAT WE ARE

A new kind of market expansion company.

CTS doesn’t fit the usual boxes — on purpose. We took what works in each model and left out what slows technology down.

More than a distributor

A commercial engine.

We run the full go-to-market — positioning, executive access, pipeline, and contracts — with the channel as our main route to market.

More than a consultancy

An execution partner.

We don’t hand over a plan. We deliver pipeline, signed contracts, and solutions in operation.

Faster than a subsidiary

Your local presence, from day one.

People, channels, and delivery in the market now — without years spent building a subsidiary.

CTS is the commercial engine, the local delivery, and the reach — in one platform.

See how the platform works →
OUR COMMITMENTS

What you can hold us to.

One promise for each of the three groups we serve — written down, so it can be checked.

To organizations

Solutions that work — delivered and supported here.

  • Vetted technology, not a single vendor’s roadmap
  • Delivery and support in your language and time zone
  • Measurable outcomes: efficiency, cost, emissions, resilience
To technology companies

Real commercial attention, not a slot in a catalog.

  • A go-to-market built for Brazil, not translated
  • Commercial execution by our own team, scaled through a channel network
  • Executive access to public and private decision-makers
To partners & resellers

Clear rules and a portfolio worth selling.

  • A growing portfolio to cross-sell into your base
  • Demand created by CTS’s own marketing
  • Enablement to sell and support every solution
HOW WE’LL BE MEASURED

The scoreboard we chose for ourselves.

These are the numbers we commit to report here as our track record grows.

—

Time to first contract

From a partner joining the platform to its first signed contract in Brazil.

Tracking now
—

Solutions in operation

Deployments live in the field, delivered and supported locally.

Tracking now
—

Active channel partners

Partners selling the portfolio into their own customer base.

Tracking now
—

Business through the channel

The share of results generated by our partner network.

Tracking now
The first results will appear here as they are confirmed.
START HERE

Where do you fit in?

Whichever seat you’re in, the conversation starts the same way: with what you want to achieve.

For organizations

Looking for a solution that works in Brazil.

Explore Client Solutions
For technology companies

Bringing proven technology to a new market.

Bring Your Technology to Brazil
For partners & resellers

Growing your portfolio and your revenue.

Become a Partner
Or write to us at contact@cts-tec.com