Your technology is proven. Brazil is the challenge.
The technology is not the issue. Turning it into a business in Brazil is.
CTS operates your commercial engine in Brazil and Latin America — strategy, executive access, pipeline, channel, and local delivery — so you can enter the market without building a subsidiary from scratch.
What got you here won’t get you into Brazil.
Global technology companies arrive with strong products and references. What they usually lack is the local machinery to sell, deliver, and scale — and it takes years to build alone.
A strong company
- Proven technologyA product that already works in other markets
- AI, software, hardware & IoTDeep technical capability and IP
- Global referencesCustomers and results elsewhere
- Capital and ambitionReady to grow in a new market
A local operation
- Local B2B selling and executive accessRelationships with public and private decision-makers
- A channel and partner networkResellers, integrators, and consultancies
- Certification and regulationANATEL, INMETRO, and sector-specific rules
- Import, logistics, and tax complexityGetting product into the country and invoiced correctly
- Local delivery and integrationDeploying, integrating with legacy systems, supporting
We run the market. You focus on the technology.
CTS takes ownership of the work that makes a technology succeed commercially in Brazil — from positioning to the first contract, and from delivery to long-term growth.
Market strategy
We define where your technology wins in Brazil and how to position it.
- Market & sector prioritization
- Positioning & value proposition
- Go-to-market plan
- Investor narrative
Commercial execution
CTS owns the commercial relationship, from first contact to signed contract.
- Executive engagement
- Pipeline & account planning
- Proposals & negotiation
- Sales performance
Channel & ecosystem
We recruit and enable partners that take your solution into their customer base.
- Reseller & consultancy recruitment
- Partner enablement
- Clear account-ownership rules
- Regional coverage
Local delivery
Roost, our preferred operational partner, prepares and delivers your solution locally.
- Localization & certification readiness
- Systems integration
- Deployment & managed services
- Customer success & support
CTS operates the market. You keep the company.
Working with CTS doesn’t mean giving up control. Your technology, your roadmap, and your brand remain fully yours — with executive visibility at every stage.
You see everything. We run the day-to-day.
Every partnership runs under the CTS Business Performance & Governance Framework, with shared targets and regular executive checkpoints.
- Joint annual business plan
- Pipeline & revenue tracking
- KPI dashboards
- Executive business reviews
- Steering committee
From first conversation to a business in Brazil.
A structured path, with clear milestones and shared goals at every stage.
Assess
We evaluate the fit between your technology, Brazil’s priority sectors, and the regulatory landscape.
- Fit & market assessment
- Target customer profiles
Localize & Plan
We prepare your solution for local requirements and build the plan together.
- Certification & localization readiness
- Joint go-to-market & business plan
Launch
We open doors, build the pipeline, and win the first customers.
- Executive engagement
- Channel activation
Scale
We grow through the channel and expand across Latin America.
- Recurring revenue
- Regional expansion
Curated, not crowded.
CTS works with a focused portfolio of technology companies — not an open marketplace. That’s how each partner gets real commercial attention.
In our capability areas
Digital Infrastructure, AI & Analytics, or Smart Utilities & Sustainability.
A proven product
Working technology with references in other markets — not an early-stage idea.
Fit with our sectors
Solutions that solve real problems in the sectors where CTS has access.
Long-term commitment
Companies that see Brazil and Latin America as a strategic market, not a test.
Tell us about your technology.
Share a few details and a CTS executive will get back to you to explore the fit.
- 1We review your technology and target sectors.
- 2A CTS executive schedules an introductory call.
- 3If there’s a fit, we start the assessment together.