CTS logo
FOR PARTNERS & RESELLERS

You have the relationships. We bring technology worth selling.

Your customer base is your strength. CTS gives you more to offer it.

Join a channel-first platform that brings curated global technology, demand already in motion, executive co-selling, and local delivery through Roost — so you can grow without building a technical team.

A partner network spreading technology across Brazil's cities, utilities and farmland
What you add to your business
A curated portfolioGlobal technology to cross-sell into your base
Demand in motionMarket development already done by CTS
Executive co-sellingCTS at your side in complex deals
Delivery by RoostImplementation and support on the ground
With clear rules that protect your accounts.
80%Target share of business through partners
5Revenue models
6Priority sectors
30+Years of local delivery via Roost
WHO IT’S FOR

Built for partners who already have the trust.

If you have established relationships in Brazil’s priority sectors, CTS gives you a growing portfolio to bring to them — and the support to close.

Technology resellers & integrators

Companies that sell and integrate technology and want more to offer their installed base.

Business consultancies

Advisors who shape transformation decisions and need solutions that deliver results.

Regional partners

Local players with strong relationships in their states, municipalities, and industries.

Sector specialists

Experts in sanitation, utilities, ESG, and other verticals who support use cases and delivery.

WHAT YOU GAIN

More to sell. More ways to earn.

Partners bring the relationship. CTS brings the portfolio, the market development, and the delivery capacity behind every deal.

A curated portfolio

A growing set of global technologies to cross-sell — not a single product to push.

Demand already created

CTS marketing and market development open conversations before you walk in.

Executive co-selling

Senior CTS executives support strategic and complex opportunities alongside you.

No technical team to build

Roost handles implementation, integration, and support — you keep the relationship.

Enablement

Product, solution, and sales training to position each technology with confidence.

Recurring revenue

SaaS, managed services, and data subscriptions that keep paying after the first sale.

Revenue modelsSolution SalesRecurring SaaSImplementation & IntegrationManaged ServicesData & Analytics Subscriptions
HOW IT WORKS

From your customer’s need to recurring revenue.

A simple, structured path for every opportunity — with clear roles and one commercial interface for the customer.

01

Register

You register the opportunity and secure your position on the account.

Partner
02

Qualify together

We assess the need and match it to the right solution in the portfolio.

Partner + CTS
03

Sell together

CTS executives support the proposal, negotiation, and close.

Partner + CTS
04

Deliver

Roost implements, integrates, and supports the solution on the ground.

Roost
05

Grow

Renewals, expansions, and new solutions for the same customer.

Partner + CTS
RULES OF THE GAME

Clear rules. No channel conflict.

CTS sells directly only where it already owns the relationship. Everywhere else, the channel leads — and the rules are written to protect it.

Whoever owns the relationship leads

Deal registration defines who leads each account. If it’s your customer, it’s your deal.

Channel-first by design

The model is built for most of the business to run through partners, not around them.

Transparent governance

Shared pipeline visibility, regular reviews, and one commercial interface for the customer.

Our target business mix

Most of our business is designed to flow through partners.

80% Partners
20%
Indirect — through the channelDirect — strategic accounts

Direct sales focus only on a small set of strategic accounts where CTS already holds the relationship.

WHAT YOU CAN SELL

A portfolio that keeps growing.

Curated global technology and solutions built for Brazil, organized in three capability areas — and expanding as new technology partners join.

Digital Infrastructure

The foundation for connected operations

  • Edge & IoT platforms Roost One
  • Private 4G/5G connectivity
  • Sovereign compute & micro data centers
  • Networks & cybersecurity Roost
  • Data center & cloud Roost
AI & Analytics

Turning data into decisions

  • Agentic AI & process automation
  • Predictive analytics & machine learning
  • Document intelligence
  • AI-ready data & interoperability
  • Climate & environmental intelligence
Smart Utilities & Sustainability

Efficiency and compliance for critical resources

  • Water telemetry Roost Flow
  • Energy metering & efficiency
  • Environmental compliance

More capability areas will be added as new technology partners join the platform.

BECOME A PARTNER

Let’s grow your portfolio together.

Tell us about your company and the customers you serve. A CTS executive will get back to you to explore the fit.

  • 1We review your profile, region, and sectors.
  • 2A CTS executive schedules an introductory call.
  • 3If there’s a fit, we start your onboarding and enablement.
Prefer email? contact@cts-tec.com
We usually reply within 2 business days.